Moving from Vision to Reality
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The research portion of our Community Branding project is underway and expected to continue into early 2019. The process, which is being led by our consultants, North Star Destination Strategies, includes structured one-on-one interviews, focus groups, and surveys as well as informal conversations with citizens, workers, and visitors in various spots around Cary.
In addition to quarterly guidance from the Town’s Economic Development Committee, an interdepartmental team of staff — along with Council liaison to the EDC Jack Smith — is meeting regularly to assist with the day-to-day demands of the project.
Cary’s digital transformation and connected community story shined at Dreamforce, an annual Salesforce user conference. The conference provided productive training opportunities to inspire staff to incorporate additional Salesforce integrations into our organization’s workflow. Cary staff from Planning and Development, Finance,
IT, Manager’s Office, PRCR, and Public Works attended the conference.
CIO Nicole Raimundo took the stage at the Government Keynote session to spotlight Cary’s journey to date and plans to create a connected community. The presentation highlighted Cary projects, including case management, traffic signal integration, Waze, Live Message texting, and the Alexa skill. Also emphasized was the Parks, Recreation and Cultural Resources registration and reservation application. The session included a video that the Salesforce team produced about Cary as the first Salesforce Connected Community. The keynote ended with a call to action to support Hurricane Florence survivors in the Carolinas.
Cary IT staff co-led several sessions and panels about Cary’s innovation journey. Town staff participated in the creation of a Town of Cary story podcast and engaged in a Customer Advisory Board meeting for the Internet of Things (IoT) Cloud.
On August 15, the Town joined municipalities across the country in marking #CityHallSelfie Day, a day for municipal workers to snap a selfie while at work. Several employees completed the #CityHallSelfie Scavenger Hunt and many more shared their selfies on social media. Dozens of selfies were shared by Town employees, resulting in hundreds of thousands of impressions. #CityHallSelfie Day also saw participation from Council members, citizen advisory board members, the Chamber and local business partners.