Appendix E: Comparable Community Media Centers

 

Community Media Center, Grand Rapids, Michigan

 

§       Started as a public access television station in 1981 and became a role model for the transformation into to a multidisciplinary Community Media Center

§       Access to tools, training and transmission for individuals and groups

§       Organized as a cooperative of public access and nonprofit media affiliates; each responsible for generating their own funding.

§       Completion of $1.2 million capital campaign in 1997, now housed in a creatively renovated 6,600 square foot space in a historic 1920’s library

§       Annual budget: $1.2 million

 

Operating Budget: N/A

 

The Community Media Center (CMC) is more than a cooperative of public access, nonprofit media affiliates. Headquartered on the second floor of the Grand Rapids Public Library - Westside Branch, the CMC and its affiliates – GRTV, WYCE, GrandNet and the Grand Rapids Institute for Information Democracy (GRIID) – provide individuals and groups with access to the tools, training and transmission they need to join in the CMC mission: Building community through media.

 

The CMC is dedicated to building community through media: providing avenues for self-expression, uniting diverse points of view, promoting the principles of democracy and an informed electorate and nurturing artistic visions. In service to this mission, the executive director of the CMC participates in several community building initiatives, such as the Electronic Technology Infrastructure Planning (e-TIP) Commission, Delta Strategy, Community Archive and Research Center development, West Michigan Strategic Alliance and the Alliance for Communication Democracy. Because of the need to build community among and across diverse cultures, colors and views, he consults throughout the world on media creation and its use in expressing the principles of democracy and equality.

 

The Center continues to expand in ways unforeseen when it started in 1981. A petition to increase its radio station to 8,000 watts is pending before the FCC. The Grand Rapids Institute for Information Democracy opens this fall. The concept for a National Archive for Community Media is taking form. A proposal is before the city commission to turn the little-used interactive Pulse ’98 access channel into a live community programming channel utilizing the city’s 25 B-line tap sites. And a new cable company will soon compete with TCI Cable, promising more tap sites and funding.

 

Having found the future it once only dreamed about, the board and Koning are already talking about phases two and three. The stage is set, Koning believes.

 

The progressive plan for this facility was a progressive approach to a networking infrastructure within Grand Rapids to have little tentacles reaching out into all parts of the community and having mini-media centers all hard-wired back to the central media center to accommodate switching, satellite uplink, downlink, routing capabilities for RF for Internet service and data.

Phase three will probably include some effort on the national level, partnering with the National Federation of Community Broadcasters, National Association of Telecommunications Officers and Administrators, National Alliance for Media Arts and Culture, the Alliance for Community Media, and CTCNet (Community Technology Centers). The eventual goal is to get one a technology industrialist like Bill Gates to step up to the plate like Andrew Carnegie to fund no less than 3,000 community media centers across the country in the first 25 years of the 21st century, as Carnegie did at the beginning of the 20th century, building libraries across America.

 

911 Media Arts Center, Seattle, Washington

 

§       20 year history in Seattle

§       Washington State’s premier Media Arts Center

§       Nonprofit arts center offers low cost production equipment, workshops and a screening room for indie media.

§       Various programs in partnership with the City of Seattle, arts centers and high schools.

§       “Young Producers Project” dedicated to teaching young people critical viewing skills with a program budget of $90,000.

 

2003 Operating Budget:

Contributed Income: $285,000

Earned Revenue: $180,000

Operating Expenses: $465,000

 

911 Media Arts Center has a twenty-year history in Seattle. Traditionally, 911 has offered classes to the general public and made its equipment and facilities available for rent. To get young people involved with the Center and expands it educational mission, the organization began a project 1 ½ years ago called “Young Producers.” This program is dedicated to teaching young people critical viewing skills. A second project called ‘Tribes” was a three-partner project with a high school, an African-American Arts Center and 911. With this programming, 911 has serviced 263 students.

 

With a program budget of $90,000, the “Young Producers Project” works with fifteen students per semester. There is one half-time staff member to oversee the program. She focuses on running the program and conducting outreach with program partners and participants. Six contractors, hired on an as-needed basis for instruction, are paid $25-35/hour.

 

The media center has partnered with the City of Seattle, King County Arts Council, and the Seattle Arts Commission on various youth programs. The key to managing these projects is oftentimes the schools themselves. 911’s experience has been that the teens don’t come to them—and staff outreach only goes so far. Transportation is likewise an issue, so if schools can be involved in making the project happen, they can usually help recommending students, arranging buses and coordinating other group logistics.

 

Difficulties of running a community-based media arts program abound. It is not easy to find qualified volunteers to work as mentors for teens, as well as to train people on new technologies. Because they deal with sensitive equipment, 911 prefers to work with older high school students, but they have served middle school groups as well. Funding for film projects is also hard to find. Fortunately, many organizations and individuals seem interested in paying for the center’s equipment needs. Matching programs and grants are also great resources for donated equipment. For instance, the City of Seattle’s neighborhood matching program put up $50,000 towards all new digital equipment for one area high school.

 

Working with media offers 911’s community work great flexibility. Content can change easily to adapt to new users and new subjects with limited stress on the organization.

 

Zeum at Yerba Buena Gardens, San Francisco, CA

 

§       Founded in 1992 as part of SF’s plan to develop a city block as an urban destination for youth

§       Theater (120 seats), a carousel, galleries, rooftop terraces and several studios now located on the rooftop of the Moscone Convention Center

§       Production studios include animation lab, video, digital imagery, sound and high tech class rooms for children for multimedia experimentation

§       Operated and owned by a nonprofit

§       Total revenue in 2003: $1.8 million ($1 million government grants)

 

2003-2004 Operating Budget:

Contributed Income $1.13 million

Earned Revenue $590,000

Operating Expenses $1.72 million

 

As part of San Francisco Redevelopment Agency’s goal to develop an entire city block as an urban destination for youth, and more than a decade in planning, Zeum was founded as a not-for-profit organization in 1992. The organization began community programming in 1995 and broke ground on its permanent facility in1996. The facility opened to the public on October 31, 1998. Now, Zeum, located on the rooftop of the Moscone Convention Center, includes a theater, a carousel, rooftop terraces and several studios. In addition, there is also an ice skating and bowling center, and a child development center located on the roof, collectively called Yerba Buena Gardens.

 

Zeum Theater has a capacity of 210 seats and is designed not only for performance but also has advanced technological abilities for a variety of presentations. The Main Gallery can hold up to 300, the rooftop terrace up to 200, and the Media Gallery up to 120. The studios fit between 20 and 60 people. The entire space is available for rent, as are each space individually. Zeum charges $8,000 to rent the full facility and $2,000 for a half day in the theater. There are special arrangements for community and non-profit rentals, but those rates are on a case-by-case basis and not published.

 

Zeum’s mission is to foster the creativity of all young people of all backgrounds by providing a participatory arts environment, integrating the arts into classroom curriculums, and creating opportunities for collaboration among the arts communities, educators, partner organizations, and the younger generations of San Francisco.

 

Recently, A.C.T. became the primary resident of Zeum and presents and produces its second stage student and professional performances at the Center. In addition to the performances, A.C.T. also puts on a set of performance workshops. Also, recently established with A.C.T. is a series of collaborative residencies, in which teens participate with professional artists in workshops such as the Digital Sound Studio and the Computer Arts and Crafts Studio.

The Center has new interactive technology that has been designed for younger groups. Studios include an animation lab and a more traditional space which has video cameras, digital imagery, and sound. Zeum presents two production lab shows, Dream On for field trip visitors, and Karaoke on the weekends. There is also a high tech classroom that contains 22 Macintosh computers and allows children to experiment with illustration, video editing, animation, 3D modeling, multimedia presentations, web page design, Internet exploration and project collaborations. From 1998-2001, Zeum raised over $3 million worth of capital to support the facilities for these programs.

 

Zeum is operated and owned by a non-profit but heavily subsidized by the government because of its educational and youth programs. Total revenues in 2003 were $1.8 million, with more than $1 million coming from government grants and another $120,000 raised from private sources. In 2003, earned revenues included: $120,000 in admissions, $175,000 in carousel tickets, $50,000 in concessions, $130,000 in rental income, and $45,000 from other earned sources including membership fees.

 

Appalshop, Whitesburg, Kentucky

 

§       Multipurpose media arts center including audio/radio equipment, a darkroom, film editing, 150-seat theater, exhibition gallery, screening room and class/meeting spaces

§       Summer training program for high school students focusing on teaching radio and video production skills for the past 12 years

§       Programs managed with assistance of Appalshop’s artists

§       Program budget: $95,000-$110,000. Grants fund the core of the programs

§       Operating budget: $1.2 million

 

2003-2004 Operating Budget:

Contributed Income $1.60 million

Earned Revenue $530,000

Operating Expenses $2.13 million

 

Appalshop is a multipurpose media arts center located in the heart of the Appalachian coalfields. For more than twenty five years, artists working through Appalshop have been exploring the history, culture and social issues of the region in film, video, recorded music and drama, theater, photography, radio, and print. Appalshop has become a regional center for artistic and cultural expression.

 

Appalshop has run a summer training program for high school students for the past 12 years. The program focuses on teaching students radio and video production skills. The goals of the program are two-fold: to build leadership skills and provide media-proficient kids for the classrooms. The students are permitted access to Appalshop film and video which they can use to talk to their fellow students. The students also produce their own material.

 

Appalshop has recently expanded the program to work with eight schools. In some cases, equipment is loaned to the schools. If equipment is scarce, they use on-hand equipment, i.e. tape recorders. Some of the schools have computer editing equipment.

 

The education director manages the program with the assistance of Appalshop artists. They conduct residencies in the schools to complete the program. Last year, for instance, Appalshop arranged for a film animator and a photographer to do residences in the schools. Grants usually fund the core of the program. A fee of $1,500 is collected from each participant, and this is paid back to the student while under training.

 

The program budget is $95,000-$110,000. Appalshop is trying to branch out and organize exchanges for new programs. They believe any new program should be simple. Appalshop has worked hard to prevent their programs from being perceived as summer camps. They believe the training is intense and of high utility, and is not meant to be recreational. The program director attempts to draw on lots of different people in the community to make programming powerful. For instance, Appalshop’s volunteer-run radio station involves more than 40 different shows produced by different members of the adult community.

 

The Center’s full operating budget is $2.13 million. Appalshop has a staff of 35. The media center includes audio/radio equipment, a darkroom, 16mm film editing, video editing (1/2”, ¾”, Beta). Its spaces include a 150-seat theater, exhibition gallery, screening room darkroom, and class/meeting spaces.