This is the 15th of bimonthly reports on Web use statistics for townofcary.org. The first report was in July 2001.

I. Summary of Activity

Average daily page views were down 12.5 percent from September 2003. However, they were 19.6 percent greater than in November 2002.

November is a comparatively slow month for Parks, Recreation and Cultural Resources. It falls at the end of a program cycle (registration starts in early December), the Amphitheatre at Regency Park is closed, and there are no major events. Several Parks, Recreation and Cultural Resources pages are among the most visited on townofcary.org, so departmental activity cycles affect Web usage more than most other Town operations.

Page views for Recreation second tier and the Parks Recreation and Cultural Resources home page combined were twice in May 2003 what they were in November – 13,341 compared with 6,690. The total for the two pages was 11,330 in July 2003 and 10,064 in September. The home page of the Amphitheatre at Regency Park section had 7,343 visits in July 2003 compared with 529 in November.

Recent employee recruitment by the Human Resources Department reflects a similar activity cycle, with the department reporting fewer job postings in November. (The Job Openings page consistently is the most viewed page on the Web site, and the Employment second tier is often the second most viewed page.)

Page views for the Job Openings and Employment second tier pages combined were 24,472 in July 2003, 21,467 in September and 17,604 in November.

Web site activity during November 2003 received a boost from the Annexation section that went online Nov. 24. The overview page received 3,058 visits in one week. Page views for the annexation map and initial news release were 700 and 598, respectively.

Throughout the Web site, 57 pages were viewed at least 500 times during November compared with 61 pages in September 2003 and 66 in July 2003.

II. Vital Statistics

Average requests for pages per day - 8,224

Average daily change from previous report – Down 12.5 percent

Total requests for pages - 246,721 (30 days)

Total request for pages previous report - 282,083 (30 days)

Busiest Week – Week of Nov. 10 (69,200 requests for pages)
Busiest Day – Nov. 25 (13,215 requests for pages)

Busiest Hours – 10 until 11 a.m., 11 a.m. until noon

Files Most Visited

(At least 500 requests, in descending order)

Job Openings
Employment second tier
Recreation second tier
Site Index
Annexation
Parks, Recreation & Cultural Resources home page
Contacts & Locations
Services
New to Cary?
Agenda
Current Projects
Departments & Divisions
Reclaimed Water
Leaf Collection
Town Government second tier
Police Department home page
Community second tier
News Releases index
Planning Department home page
Utility Billing Online
Boards & Commissions
Maps Online
Utility Payment Options
About Cary
Leaf Collection Map
Solid Waste
Agenda & Minutes
Events and concerts page
Soccer Park
Doing Business second tier
Town Council
Seasonal Program Brochure
Maps & Directions
Public Works & Utilities home page
Current Agenda
Online Surveys
Job Application
Services T-U
Annexation Map
Planning & Zoning Board
Bond Park
Services S
C-Tran
Annexation news release (initial)
Parks, Recreation & Cultural Resources Facilities Master Plan
Skate Park
Holiday Schedule
Water Conservation
Police Department records
Town Business Opportunities
Bond Park Community Center
Recycling
Finance Department services
Facilities, Greenways & Parks
The Amphitheatre at Regency Park
Elections (Council Districts page)
Inspections & Permits Department

Special Interest Files

Maps Online – 1,158
Utility Billing Online – 1,244
C-Tran - 609
Cary TV - 397
Meetings in Real Audio - 58
Programs in Real Video - 141

Feedback

Feedback messages pertaining to Web content included:
> An inquiry about whether the Town Council candidates’ forum would be online. (Forum tapes were available online.)
> A compliment on the Web site with a report that the feedback button on the Fire Department’s Web section was not working. (This has been referred to Technology Services.)
> A criticism that no news release preceded the Nov. 24, 2003 council meeting on annexation.
> A change of address for an e-mail list subscriber.

Electronic Mailing List

2,228 subscribers

III. Graphics

The following chart provides a comparison of the average daily requests for pages:

The following table displays average daily and monthly total page requests:

Contact

For more information call Mark Andrews, Public Information Specialist/Writer at (919) 462-3908 or email mark.andrews@townofcary.org

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