The Town of Cary Land Use Plan

7.0 DESIGN GUIDELINES

The design guidelines given in this chapter will be further refined and clarified in a Development Design Guidelines Manual for Cary, one of the first implementation tools to be written after adoption of this Land Use Plan. The design guidelines manual, once developed, will serve as suggested design alternatives to be considered in the formation of development plans. Until the official manual is developed, the Town does not intend to apply these guidelines as requirements but instead expects to use these policy statements on an informal basis to provide alternative design opportunities for development proposals.

This chapter provides design guidelines which, taken as a whole, describe the design vision that will help guide the built form of Cary. The emphasis in this chapter is on defining the general design, appearance, and layout of sites, buildings, neighborhoods, landscape elements, streets, and sidewalks and paths. These guidelines generally apply to all types of development -- that is, to all of the land use categories used in this plan, as given in Chapter 6. If a particular design element is applicable to only a certain land use category, it is so stated.

The design guidelines given in this chapter will be further refined and clarified in a Development Design Guidelines Manual for Cary, to be written after adoption of this Land Use Plan. This chapter will form the basis for the design guidelines manual, and in the interim suggests design alternatives.

The Town recognizes that some of the guidelines given in this chapter may not be applicable or practicable in all cases. In addition the Town welcomes creative development that differs from the guidelines outlined in this chapter, if the spirit and intent of the guidelines are met.

7.1 The Motivation for Design Guidelines

This Land Use Plan is intentionally focused on urban design, for three reasons. First, numerous focus groups held with Cary citizens revealed tremendous civic concerns over design-related issues, such as pedestrian access, child-safe bike routes, roadway landscaping and medians, shopping centers, and parking lots.

Second, it is well-recognized in the planning and development literature that careful attention to attractive and citizen-friendly urban design is in the economic interests of a municipality, its citizens, and business owners. Attractive and integrated urban design features tend to improve a town’s image, raise overall property values, attract new businesses and residents, and improve the quality of life. Research and experience has demonstrated that there is a positive return on investment for design features, for both government, private industry, and property owners. For example, the money a town spends on landscaped roadway medians, sidewalks, and street trees is likely to be amply returned in the form of increased tax revenue resulting from the overall increase in property values that accompanies attractive and desirable urban areas.

Third, in towns and cities across the country -- including Cary -- there is a growing realization that incompatibilities between adjacent sites is very often a function of design and development impacts rather than of differences in their land uses. The focus in current use-based development regulation is to require strict separation and substantial buffers between different land uses, regardless of design or site impacts. However, with appropriate and compatible urban design it could be entirely reasonable for commercial, office, and residential uses to be placed literally side-by-side, with little need for strict separation and buffering. This realization has in part led to the emergence of the traditional neighborhood development movement, and has prompted numerous municipalities to shift from strict use-based regulation of development to design-based and impact-based regulation which is much more flexible. This Plan and the subsequent Development Design Guidelines Manual will be a first step towards such design- and impact-based guidance of development.

7.2 The National Trend Towards Pedestrian-Friendly Design Guidelines

Throughout the country, communities are reevaluating their standards for commercial development and demanding that national and regional chains integrate local custom and character into their site and building designs. This trend has surfaced as the retail industry has continued its shift towards generating national retail chains (often through corporate mergers), and as various regional chains have expanded into new markets. Because these larger companies have standardized their designs to mass-market products at a lower cost, there is little variation in building and site design from coast to coast. This phenomenon has begun to concern citizens as they see their communities become "normalized" and molded into patterns similar to every other town and city in America.

This loss of a sense of uniqueness and place, in addition to the continued focus on designs which cater solely to the automobile, has led many communities to implement stronger local design requirements in order to recapture individual town character and to reclaim the realm of the pedestrian. Many of these communities’ design guidelines have sought to balance the mobility needs of residents with respect to a range of transportation modes (i.e., by automobile, transit, pedestrian, and bicycle modes). Municipalities across the country have adopted design guidelines that encourage the integration of common design themes which complement those existing in the community, reduce building setbacks, and orient buildings onto streets and public spaces to achieve a more human-scale and pedestrian-friendly environment.

Gresham, Oregon, Fort Collins, Colorado, Bellevue, Washington, and Mashpee, Massachusetts, are a few municipalities from across the country that have successfully adopted design standards for local development which are intended to preserve local character and promote pedestrian-friendly, human-scale development. Examples of successful commercial projects developed under these standards are given below:

Not only do design guidelines that seek to foster development of natural amenities and architecturally pleasing features at a human scale provide public benefits, but in most instances the rate of return for the developer is dramatically higher. This has been recorded in particular through surveys conducted by the Urban Land Institute (ULI), documented in its publication, Value By Design. These studies have documented that added financial benefits are routinely reaped in both commercial and residential developments where extra design features are incorporated. Results of other surveys conducted for ULI have concluded that home buyers value open space, pedestrian/bicycle paths, community control over design, and small clusters of neighborhood-oriented retail located near residences.

Evidence shows that implementation of design standards that focus development in a human-scale, pedestrian-friendly manner are profitable both emotionally and financially. While such design standards are being adopted more and more throughout the country, retailers are altering their design models in order to compete in these towns’ large and growing markets. Areas that are viewed as desirable retail markets are obviously in a sound position to implement local design guidelines. Cary is just such a market. Retailers know that there is likely to be untapped consumer demand in Cary as it grows, making Cary an extremely attractive commercial development market -- especially with its affluent base of families and professionals.

This plan does not seek to create a set of rigid standards. Instead, the plan provides a flexible alternative to conventional shopping center development, designed to answer residents’ wishes for commercial and residential development that gives greater consideration to pedestrian access, is more accessible to neighborhoods, and builds an even more attractive town environment.

7.3 Design Guidelines for Cary

Building Design, Height and Mass:

Arrangement and Siting of Buildings:

Design Compatibility:

Design Integration:

Public Spaces:

Trees, Landscaping, and Natural Environment:

Transitions:

Buffers:

Visual Impacts:

Noise and Light Impacts:

Roadway Design Criteria:
Connectivity:

Center turn lanes and medians:

Traffic impacts:

Speed:

Outer Wake Expressway:

Parking Criteria (location, orientation, land area):
Where to park:

Buffering and screening:

Landscaping:

Amount of parking:

Pedestrian and Bicycle Access and Connections:

General:

Connectivity:

Sidewalks:

Crossings:

Safety:

Other:

Transit Access and Connections:

Traditional Neighborhood Development (TND):

As noted in Chapter 6, the style of development known as Traditional Neighborhood Development is available as an option in most areas marked as Low Density Residential on the Growth Plan Map. (See Chapter 6, Section 6.5.1, and Chapter 8.) Traditional neighborhood design features may also be applied to activity centers, office/industrial parks, and possibly nonresidential infill sites outside of activity centers and office/industrial parks. For primarily nonresidential infill sites, the traditional neighborhood development model should only be applied if it will be compatible with adjacent and nearby sites, will enhance and be compatible with the existing streetscape, and avoids an awkward juxtaposition of urban styles.

This section specifies criteria that should be met for traditional neighborhood development. These criteria are in addition to -- and not in place of -- the other criteria of this chapter.

General Design Guidelines for all Traditional Neighborhood Development:

TND Activity Centers, Focus Areas, and Nonresidential Areas:

TND Housing and Residential Neighborhoods:

TND Roadway Criteria:

TND Sidewalk/Pedestrian Criteria:

TND Parking Criteria: