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May
9, 2005
101
Wilkinson Avenue
Web Site: www.townofcary.org
Attendance:
Susan Davenport; Jamie France; Tom Hemrick; Leta Huntsinger;
Tullie Johnson; Kay Struffolino; Melissa White; Selby Lo, Youth Member;
Marla Dorrel, Council liaison Absent:
Jeff Boucher; Toby Kennedy; Steve Smutko Staff:
Mary Henderson; Lyman Collins; Bruce Crocker; William Davis; Dwayne
Jones; Judy Newsome; Gail Taylor Guests:
None I.
Call to Order:
Chair Tom Hemrick called the meeting to order at II.
Summary: In March 2004, Parks, Recreation and Cultural Resources staff
initiated a comprehensive fees and charges analysis of programs and
services offered by the Town of Board members were presented Fees & Charges Draft Policy
notebooks at the May 2nd PRCR Advisory Board Meeting.
Board members were encouraged to review the contents and contact
staff with any comments and questions regarding the Fees & Charges
study. PRCR Recreation Program Manager Dwayne Jones and PRCR
Operations Analyst Bruce Crocker have compiled a comprehensive document
addressing Facility Utilization and Program History; Policy Review;
Municipal Comparisons; and Costs of Providing Services. The document provides an overview of the analysis and
staff’s recommendation for changes to the Fees and Charges Policy that
provides the guide for establishing fees for PRCR programs and services.
It does not provide in-depth information regarding costs related to
many of the Basic Services such as greenways and parks.
This project relates specifically to program fees and charges.
It does not address fees and charges for the Special Facilities
including ACTION:
Kay Struffolino made the motion with all respect to the
newest members of the board, and based on the amount of time, energy and
work that has gone into this document, and not agreeing with every single
item, and based on the addendum, recommended
that the board accept this document; Jamie France seconded the motion. Amendment #1
Garden Plot Fees:
Kay amended her motion that the proposed annual Amendment #2
Greenhouse Table Fees: Kay amended the motion to
include the greenhouse table fee of $5.00 per table per month per season
for Amendment #3
Non-resident Indoor Facilities Fees: Melissa
White amended the motion to change the recommended fee from ‘No
Change’ (double Cary resident rate) to a non-resident rate of 150% of
the Cary resident rate. The
motion was seconded by Susan Davenport. The motion,
with the 3 amendments, carried unanimously. Council
liaison Marla Dorrel, from board member discussions, asked that the
minutes clearly reflect the reason for reducing non-resident indoor rental
fees. Board members agreed
that doubling the rate might deter rentals; and that a more moderate fee
could invite more rentals, providing increased revenues.
Additionally, the lower rate might circumvent the current trend of
non-residents asking
Staff recommends the
inclusion of the PRCR department Mission Statement into the Fees and
Charges Policy Staff
Recommendation – Philosophy Statement: Adoption of the
Philosophy Statement within the Fees and Charges Policy. Staff
Recommendation – Service Levels: Adoption of the Service
Levels definitions within the Fees and Charges Policy. Staff
Recommendation – Satisfaction Guarantee: Adoption of Program
Satisfaction Guarantee. Staff
Recommendation – Scholarship Program: Adopt Scholarship
Program. Staff
Recommendation – “Friends” Groups: Staff recommends
providing a 10% discount on programs and retail items to approved
“Friends” groups associated with a particular Town facility. Staff
Recommendation: Adopt revisions to Fees
and Charges Policy 25 as presented in Attachment B. Staff
Recommendation - Youth Athletics: Organized Youth
Athletic Program Fees shall be established to recover an average at
minimum 75% of direct operations costs required to provide the program. Ages 12 & Under
Current
Recommended Year 1
Recommended Year 2 Resident Fee
$30
$37
$44 Nonresident Fee
$50
$62
$69 Ages 13-19
Current
Recommended Year 1 Recommended Year 2 Resident Fee
$44
$44
$44 Nonresident Fee $64
$69
$69 Staff
Recommendation –Adult Athletics: Adult Athletic Programs
shall recover an average at minimum 100% of direct operation costs
required to provide the program. Staff
should conduct cost recovery and market analysis in FY06 to adjust fees
as required. Adult Team Fees Volleyball
$215 4v4 Volleyball
$75 Basketball
$450 Basketball 40&Over
$325 Softball Modified
$450 Softball Slow Pitch
$425 Increase nonresident
individual fee from $20 to $25 per participant. Staff Recommendation -
Instructional Classes/Athletic Instructional Camps: Instructional Classes
and Athletic Instructional Camps/Clinics fees are set to recovery a
minimum of 175% Instructor cost plus supplies based on minimum to actual
participation. Nonresident Fees for
Instructional Classes and Athletic Instructional Camps/Clinics shall be
an additional 30% of resident fee, not to exceed $30. Staff Recommendation -
Instructional Classes/Athletic Instructional Camps: Instructional Classes
and Athletic Instructional Camps/Clinics fees are set to recovery a
minimum of 175% Instructor cost plus supplies based on minimum to actual
participation. Nonresident Fees for
Instructional Classes and Athletic Instructional Camps/Clinics shall be
an additional 30% of resident fee, not to exceed $30. Staff
Recommendation – Teen Programs: Teen
Program fees will be established to recover a minimum of 110% of direct
cost to operate the program based on minimum to actual participation. Staff
Recommendation - Rentals: Adopt fees as proposed.
Addendum
Recommendations: Staff
Recommendation – Volume Discount: Adopt volume discount
program as presented. Participants may be
granted volume discounts for multiple purchases of services or when
temporary price adjustments may be beneficial to stimulate and encourage
activity. Staff
Recommendation –
Current
Proposed
Adult Passes
Resident Nonresident
Resident
Nonresident Day Pass $2
$3
$4
$6 5 Session Pass N/A
N/A
N/A
$15
$25 10 Session Pass N/A
N/A
$20
$40 Youth Day Pass N/A
N/A
$4
$6 5 Session
N/A
N/A
$10
$20 15 Session Pass
$10
$15
$15
$30 Teen Day Pass N/A
N/A
$4
$6 5 Session
N/A
N/A
$10
$20 15 Session Pass
$15
$20
$15
$30 Staff
Recommendation – Garden Plots – See Motion Addendum #2: Set Fees to recover 100% of Maintenance Cost for
Garden Plots at the Staff
Recommendation – Ticket Sales: Set ticket
prices to recover at minimum 100% of the total production costs for
Applause performances. Set ticket
prices to recover at minimum 125% of projected artists fees for
Marvelous Music Series performances. IV.
Note of Record: Board
members Jeff Boucher; Toby Kennedy and Steve Smutko although not in
attendance; reviewed the recommended Fees & Charges information and
submitted their comments to the Chair Tom Hemrick for inclusion in the
board’s discussion. V.
Next Step: PRCR Director Mary Henderson advised board members
that these recommendations will move forward to Council as part of the
Operating Budget Work Session on May 31st.
A Public Hearing will be held on June 9th for the FY
2006 Operating Budget. National
Trails Day – June 4th – Judy Newsome advised members that the Town of Charlie
and the Chocolate Factory – Board chair Tom Hemrick gave kudos to this
play’s performance and encouraged everyone to attend one of the future
performances. VII.
Adjourn:
The meeting adjourned at
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