Town Council Work Session
November 29, 2005
120 Wilkinson Avenue
, 2nd floor, Cary
Subject: Town Center Civic and Cultural Arts District Study Work Session

Present: Mayor Ernie McAlister, Mayor Pro Tem Jack Smith, Council Members Marla Dorrel, Michael Joyce, and Jennifer Robinson

Absent: Council Members Julie Robison and Nels Roseland

Work Session called to order at 4:37 p.m.

The purpose of the work session is to review with consultants the concepts for the Town Center Civic and Cultural Arts District Study Area. (A copy of the study is attached to and incorporated herein as Exhibit A.)

The consultant team consists of Duncan Webb from Webb Management Associates, Inc, Robert Long from Theatre Consultants Collaborative, and Jean Gath from Pfeiffer Partners

Ms. Gath presented the initial recommendations, stating that final recommendations will be provided to council in January. Mr. Webb addressed the need for new or improved facilities in Cary and the concept of the cultural arts district. (A copy of the consultants’ PowerPoint Presentation is attached to and incorporated here as Exhibit B.)

Ms. Dorrel asked about separating children’s programs and facilities from adults and seniors at Jordan Hall. Mr. Webb responded that the current schedule for Jordan Hall works well and helps to determine if programs should be broken up into groups.

Mr. Webb said that there are several uses and users of arts in the area and that the arts as an industry spends money that goes into the local economy. Arts audiences tend to spend a lot of money, they spend on average $23 more than the cost of the tickets.

The consultants developed very preliminary floor plan for implementing facilities and the costs are based on a conceptual design.

Mr. Joyce complimented the consultants on their work and stated that he would make suggestions for renovations to Cary Elementary once the project reached that point.

Mr. Joyce left the meeting the at this point at 5:34 p.m.  

Ms. Gath presented a model of downtown Cary as it currently exists and, with overlays for that model, presented future possibilities for the downtown area.

Ms. Gath stated that the Town owns spaces downtown that are potential development sites. She said that in creating the downtown districts planned intersections improvements need to be taken into consideration, as well as the commuter rail, both of which will change traffic through the area. Additionally, creating a park in the downtown area provides and opportunity for development—part of the downtown are is zoned high density mixed use development.

Ms. Gath said that parking is key to getting people to visit an arts district. She stated that the distance from Cary Elementary to Chapel Hill Road is about 2600 feet—from Chapel Hill Chatham is about 1000 feet and from Chatham to Cary elementary is about 1600 feet—and most people will only walk approximately 600 feet to a given location; parking is going to be a critical factor and should be located in closing proximity to the facility. She said that the streetscape should also identify entry into the downtown district.

Ms. Gath said that a digital media center could initially be housed in the building behind the library. If it becomes a successful venture then it can be moved to a larger facility.

Council members collectively agreed that the arts center should be located at the Cary Elementary School end of Academy.

Mayor Pro Tem Smith stated that his priority for an arts center is to reinvest in existing structures. Mrs. Robinson expressed concern about having arts programs using fire, such as ceramics, located in Cary Elementary. Additionally, the park should not be flanked on both side with a parking deck; she would like the area to remain open.

Mayor McAlister asked about the possibility of partnering with outside developers in the cost of the facilities to create a public-private partnership by having the Town donate the land. Ms. Gath said developers could be encouraged with the mixed use zoning to enter into such a relationship. She said that in similar communities the Town provided the land and the parking structure.

Ms. Dorrel expressed concern about downtown retailers businesses. Ms. Gath said that recently a restaurant owner in the downtown area noticed a significant increase in his business when there is an applause event at Cary Elementary. She said that even though the restaurants are not immediately adjacent to Cary Elementary their businesses will notice an increase.

Mrs. Robinson asked about phasing. Ms. Gath responded that phasing relates to dollars and it would be beneficial to create the digital media center, especially with the existing building behind the library. It would also demonstrate that the Town is making a commitment to the arts. Additionally, using Cary Elementary would provide educational and creative space for families.

Ms. Dorrel asked about provisions for the senior population. Mr. Webb said activities would occur over time. Ms. Gath added that senior housing downtown would be helpful.

Mayor McAlister instructed staff to pay particular attention to any comments received from the churches.

Council members agreed on the importance of the Town showing it’s commitment to the arts and directed staff to move forward with using Cary Elementary, creating the digital media center, and then working to create private-public partnerships for the other facilities.

Work session adjourned at 6:35 p.m.